Company
A US-based consumer products company that focuses on innovation within the baby and children verticals.
Challenges
Aviad Mazliach, an inventor and founder of a company specializing in baby products for outdoor use, faced a frustrating and expensive patenting experience when developing his first product—a folding baby swing. Initially, he worked with a traditional patent attorney to draft a provisional patent. The process was slow, expensive, and lacked transparency.
“After providing him with all the information and research I had done up till that point, the lawyer told me to come back in a few months to finalize the patent, but the costs were already adding up quickly,” Mazliach recalls. His provisional patent alone took three weeks, and the attorney had an unclear and costly path to obtaining a full non-provisional patent.
Additionally, the attorney sent him to do his prior-art research and comparisons, which were difficult tasks.Navigating databases, interpreting complex patent language, and trying to determine the uniqueness of his invention was time-consuming and difficult, especially without legal guidance.
When a family member reviewed the draft, they expressed concerns about its quality, prompting Aviad to explore better alternatives.
Solution
Mazliach was introduced to senseIP and immediately saw the difference. Instead of waiting months for attorney feedback, senseIP’sAI-driven platform provided instant insights, automated patent refinement, and an intuitive ,step-by-step filing process.
“I just uploaded my patent draft, and the system handled everything. Within days, I had clarity on my patent’s strength, with no unnecessary back-and-forth.”
Unlike the traditional legal route, senseIP continuously monitors global patents, ensuring real-time updates and ongoing strategic improvements.
One of the most transformative features for Aviad was the automated prior art research and comparisons. Instead of struggling with search tools and legal terminology, the platform instantly surfaced relevant existing patents, clearly showing how his invention stacked up. It broke down complex information into understandable steps, helping him validate the uniqueness of his swing and refine it further.
The AI flagged potential overlaps and suggested ways to differentiate the product, turning a previously expensive and challenging task into a fast, empowering experience.
Aviad appreciated how senseIP made IP research and refinement seamless. “It was like having an always-available expert guiding me through the process.”
Outcome
Mazliach successfully filed his non-provisional patent at a fraction of the usual cost and in record time.
He also gained a newfound confidence in developing and protecting future inventions.“I used to think patenting was too expensive and complicated. Now, I see it as an easy, strategic step in my product development.”
The senseIP platform provided fast, cost-effective, and high-quality patent filing without the uncertainty of traditional legal services.
Aviad now recommends senseIP to fellow entrepreneurs, emphasizing its ease of use and ability to streamline the entire IP process.