Bringing Innovative Baby Products to Market with Strong IP Protection

The Company

A consumer products company that produces toys for babies and children.

Challenges

Aviad Mazliach, an inventor and founder of a company specializing in baby products for outdoor use, faced a frustrating and expensive patenting experience when developing his first product—a folding baby swing. Initially, he worked with a traditional patent attorney to draft a provisional patent. The process was slow, expensive, and lacked transparency.

“After providing him with all the information and research I had done up till that point, the lawyer told me to come back in a few months to finalize the patent, but the costs were already adding up quickly,” Mazliach recalls. His provisional patent alone took three weeks, and the attorney had an unclear and costly path to obtaining a full non-provisional patent.

Additionally, the attorney sent him to do his prior-art research and comparisons, which were difficult tasks.Navigating databases, interpreting complex patent language, and trying to determine the uniqueness of his invention was time-consuming and difficult, especially with out legal guidance.When a family member reviewed the draft, they expressed concerns about its quality, prompting Aviad to explore better alternatives.
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Solution

Mazliach was introduced to senseIP andimmediately saw the difference. Instead ofwaiting months for attorney feedback, senseIP’sAI-driven platform provided instant insights,automated patent refinement, and an intuitive,step-by-step filing process.“I just uploaded my patent draft, and the systemhandled everything. Within days, I had clarity onmy patent’s strength, with no unnecessaryback-and-forth.”Unlike the traditional legal route, senseIPcontinuously monitors global patents, ensuringreal-time updates and ongoing strategicimprovements.

One of the most transformative features forAviad was the automated prior art research andcomparisons. Instead of struggling with searchtools and legal terminology, the platforminstantly surfaced relevant existing patents,clearly showing how his invention stacked up. Itbroke down complex information intounderstandable steps, helping him validate theuniqueness of his swing and refine it further.

The AI flagged potential overlaps and suggestedways to differentiate the product, turning apreviously expensive and challenging task into afast, empowering experience.Aviad appreciated how senseIP made IPresearch and refinement seamless. “It was likehaving an always-available expert guiding methrough the process.”

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Outcome

Mazliach successfully filed his non-provisionalpatent at a fraction of the usual cost and inrecord time.He also gained a newfound confidence indeveloping and protecting future inventions.“I used to think patenting was too expensiveand complicated. Now, I see it as an easy,strategic step in my product development.”

The senseIP platform provided fast, cost-effective, and high-quality patent filing withoutthe uncertainty of traditional legal services. Aviad now recommends senseIP to fellowentrepreneurs, emphasizing its ease of use andability to streamline the entire IP process.